Category: Privacy

Consumer Privacy Protection Act (CPPA): What it is and Why it Matters for Your Business

In recent years, the media has been buzzing about what many call “the trust factor” and what it means in regards to data privacy. Consumers have become increasingly wary of how businesses use, distribute, or sell their information. So many municipalities across the globe have implemented comprehensive legislation to protect consumers’ information from suspect activity. […]

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How To Hide Your IP Address

How To Hide Your IP Address

We are all human beings, with names, personalities, family, and friends, but we are also several rows of numbers. From the time we are born, we are given a number and that continues as you get older with your driver’s license, health card, passport, etc. The same thing happens when you get online. Whether you […]

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What Is An IP Address?

I know we have all heard the words “IP Address”, but what is an IP address? And what does an IP address actually do? First, the “IP” part of IP address stands for “Internet Protocol”, and the “address” refers to a unique number that gets linked to all online activity you do. Think of this […]

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How to Turn an IP Address into Company Information

How to Turn an IP Address into Company Information

Don’t you hate it when you log into your website analytics only to see that a bunch of “anonymous” visitors has visited your site? Who doesn’t wish they could turn an IP address into company information? You know that you are attracting traffic, but you wish you could turn those visits into leads! Well, fortunately, […]

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How to Perform a Reverse DNS Lookup

The purpose of a reverse DNS (also known as rDNS) lookup is to typically affiliate a domain with an IP address so you can identify a company visiting a website. This action can be performed every time a company lands on a site that has their IP address affiliated with their domain. Reverse DNS is […]

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How to Perform a Reverse IP Address Lookup

A reverse IP address lookup will determine the location and additional information of any IP address. When you perform a reverse IP address lookup, the IP address will show you the exact geographic area the IP address is from. Along with the user data to who it’s registered to. The process of a reverse IP […]

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How to Ensure Your Lead Generation is General Data Protection Regulation (GDPR) Compliant

If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about GDPR. Marketers, bloggers, and business owners alike were sent scrambling to comply with the EU’s new consumer privacy laws to avoid major fines. But while many website owners are now up-to-date on their website’s […]

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How to Ensure Your Lead Generation is California Consumer Privacy Act (CCPA) Compliant

When GDPR – Europe’s digital privacy legislation – hit the news, business owners were sent scrambling trying to ensure that that their websites were compliant in order to avoid major penalties.  Short for General Data Protection Regulation, GDPR grants users and consumers new rights when it comes to the collection of their personal information. Businesses […]

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