Businesses are always trying to improve their email marketing efforts as it can be one of their most useful tools to generate leads. Email marketing remains to have a high ROI (return on investment) of $42 to every $1 spent. In order for you and your team to see the benefits of email marketing, first, […]
Sales vs. marketing always and will always be a topic discussed by business owners and entrepreneurs alike. And, it can be a touchy subject for some companies to discuss. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking […]
We have all been there, spending countless hours pouring over data. All to understand who needs more lead nurturing and whom you can prioritize following up with. Spending time on lead generating efforts, combining that data to understand whom your sales team should follow up is hard. Making sure they have the right information, can […]
Most customers are more likely to buy from companies that offer relevant and complementary products. This isn’t by accident or a company doing this out of the kindness of their heart. Website personalization tools are specific and targeted. Think about the last time you were online shopping. Did they offer complementary or similar products to […]
It seems that every day a new B2B lead generation tool emerges as another falls off the map. But, there are a few lead generation tools that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is […]
Marketing attribution can be a significant challenge for many data-driven teams and can be a major source of headache. Successfully attributing conversions to channels can be very difficult without the correct tools in place. It can be increasingly challenging as less than 20% of advertisers look at the performance of their digital channels regularly. This […]
As more companies adopt more inbound marketing techniques as a way of generating leads. The importance of lead nurturing software and managing those leads becomes ever more important. In very few situations a small number of your inbound leads will be in a position to make a purchasing decision. This leads upwards of 90% of […]
Generating traffic and conversions is essential to any digital marketers’ job and are some of the main goals they set out to achieve. They must drive people to their site and make sure they take action on the site while they are there. Not too long ago, before landing page builders, that was very difficult […]
Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. Attracting new leads often directly correlates to an increase in revenue. While some analytics tools, like Google Analytics, can measure website visitor tracking, many fall short when it comes […]
Before we dive into which sales enablement tools your team can use and why let’s talk about your sales team. Is your sales team ready? But, are they really ready? I’m sure you have a top-notch sales team and they are prepared to take on the world. But are you doing everything possible? To make […]
If someone asked you to name a CRM tool off the top of your head, there is a good chance that you would say Salesforce. Salesforce is one of the most popular CRM tools on the market. But, as we are all aware, they are not the only available solution and they may not be […]
Let’s face it, B2B lead generation is hard. I’m sure all of us have thought about or tried many new ways to increase our leads and contact information. From gated content and email lists to remarketing campaigns, it’s difficult to find new leads to reach out to. There’s a good chance that you’ve considered whether […]
