As I am sure I am not alone, we have all sent out hundreds if not thousands of emails and used dozens of email discovery tools. There are multiple ways you can build your email lists but not all of them will work for your business or industry. Not only are there multiple ways to find out someone’s email address but it can range on how much time and money you want to spend discovering email addresses. There are ways to discover a specific person’s email address or to discover email addresses in general. It is important to explore your options and then find out which method works best for you. Further, with the new GDPR and CCPA privacy laws in place, you need to be cautious about how you reach out to people and ensure that you are meeting all regulatory standards. Before reaching out to the individual(s) you desire, become familiar with the privacy laws in their area and ensure you are meeting the criteria.
Email Lookup Services
Perhaps the easiest way to find out someone’s email address is to use one of the following tools. These tools use scraping and mapping technology to identify the exact or likely email address of an individual. Simply input their first name, last name and their website domain and let the software do its work looking for their email address. There are hundreds of these tools out there which can make it difficult to choose which one may work the best. Some of the best email lookup services that we have come across are:
- Hunter – 50 free searches/month. $49/month for 1000 searches.
- Name2Email – Chrome extension. Unlimited searches/month.
- Find That Email – 50 free searches/month. $29/month for 500 searches.
Even these services are not perfect as they do not return data for every search. Even though these tools are not perfect they offer a good avenue to go down to search for an email address as they do frequently return data and they are simple and quick to use.
Subscribe To Their Mailing List
If the individual you are targeting has a mailing list you are able to opt-in either on their site or blog, there is a good chance that some of those emails are going to come from their personal email address for a more personal touch. Not only does this allow you to get their personal email address but it provides an excellent opportunity to start building a relationship with them.
Sometimes the newsletter email address is a specific email address used solely for the newsletter, but commonly if you are to respond to these emails you will be responded to by the correct person. Even if the person responding is not the correct person, you are one step closer to getting directed to the correct person and you can ask to be put in contact with them.
Every year millions of individuals, organizations, companies, etc. register their domain names. Each one must provide contact information which can include email addresses, names, phone numbers and other information. Using this information can be key for you and your business as it is information that has been given by the businesses registering their domains and there are strict regulations about giving false information. By using this method in tandem with other methods you are able to discover the most amount of accurate information.
Reaching out to the author of blogs is an important connection building method as blogs are typically written by either employees of the company or freelancers which in turn have multiple connections to multiple businesses to build off of. You can also use tools like Content Explorer and search for blog content that you are interested in. The returned search will provide you with the author’s name (if the posted blog has that information), content title, and content URL. As you are provided with the URL of the blog you can easily obtain the domain name and from there you can use your favourite email lookup service to discover the email address of the author if it is not posted on the blog itself.
No Email? Use Social Media
As I am sure you are fully aware, you can leverage LinkedIn in order to get in contact with the individual you are looking for. Whether you use LinkedIn Sales Navigator or not, there are ways you can either connect with that individual or simply reach out with a message. It is completely normal to reach out via LinkedIn as I am sure you are used to having individuals reach out to you via LinkedIn. One issue with this method can be that your message gets lost in the wave of messages they get depending on the volume. Nevertheless, this can be a very effective way of connecting and communicating leading to discovering their email address.
Another form of social media that can be very effective if used correctly is Twitter. As Twitter only allows for 280 characters, you need to use this space to the best of your ability. As I have come across multiple times, some individuals say the best way to get in contact with them is by sending them a message on Twitter and they can get back to you from there. By reaching out publicly you put them on the spot to answer in some form (typically publicly until the conversation moves private). Most people will answer public messages on Twitter as they want their followers to see that they respond (if the message is reasonable).
As there are multiple ways to get in contact with the individual you are searching for and these methods can range in price and time spent, it is important to find the method that works best for you. There is little to no point in spending countless hours on individual email address searching when there are other methods available that get your foot in the door, but possibly the wrong department and working your way to the right door from there. As you can see from each method mentioned above, there is a bit of heavy lifting involved to discover someone’s email address but thankfully it can be spaced out over time as you typically have to wait for responses anyway. This way you can merge those responses into your other daily email and social media activity. Hopefully, you can sit back and build your way to the correct email addresses and start closing more deals than before.