Don’t you hate it when you log into your website analytics only to see that a bunch of “anonymous” visitors have visited your site? Who doesn’t wish they could turn an IP address into company information? You know that you are attracting traffic, but you wish you could turn those visits into leads!

Well, fortunately, there is a way to find the company and contact information for businesses that have visited your site as long as they have a public IP address. You can find this information by passing the address to a Domain Name System (DNS) server or by using affordable B2B lead generation tools

Here’s how to do a reverse IP lookup so you can follow up with website visitors as possible leads for your business.

What is a Reverse IP Lookup?

A reverse IP lookup is a method for identifying hosts that have DNS records associated with a particular IP address. Not only can you conduct a reverse IP lookup to find hosts on a single IP address, but you can use it to search hosts across a variety of public IP addresses.

How to Find Out Who Owns an IP Address

Every internet protocol (IP) address is registered to an individual host or company. Since many websites don’t conceal their ownership, you can often look up this information to find the owner of the website. However, some owners prefer to remain anonymous, so this information is not easily found.

Websites like WhatIsMyIPAddress.com allow you to do a search for a specific IP address and see information such as their business name, contact number, and date of registration.

For example, an IP address lookup for “72.21.215.90” tells us that this IP address is owned by Amazon.com, which is a corporate entity located in Ashburn, Virginia, USA. 

This type of IP address lookup is typically referred to as an “IP-to-Company” lookup, and it allows you to find out what company an IP address represents and where you can find their contact information.

This is highly useful to B2B businesses that want to know which businesses have visited their site so they can follow up with them as potential leads.

What if they really are anonymous?

As stated previously, some businesses (and individuals) prefer to stay anonymous for the very reason that they DON’T want people contacting them to pitch their products or services. 

If an IP address is on a private network, an IP address lookup will return an owner such as an internet provider or domain host. To find the owner of a private IP address, you’ll likely need to contact their network system administrator directly.

How to Turn IP Addresses into Leads

While there are main IP address lookup tools, it can be quite tedious to try and look up every IP address that has visited your website. To save loads of time, you should look to website lead generation tools that collect data from businesses that visit your website.

These tools often used machine learning or otherwise advanced technology to deliver high-quality translation of an IP address into company data. With these tools, you can identify businesses of all sizes – from small businesses to massive enterprises.

To use these tools, you’ll usually need to add a unique tracking script to your website to start recording website data. Then, the tool translates this data into information you can use to follow up with website visitors.

Some tools even automate the follow up process for you; they’ll track who has visited your site, find their contact information, and send a follow up email, automatically. This saves you loads of time and helps you capture more leads from your website.

Find B2B Company Information with Visitor Queue

As a B2B business owner, the success of your business depends on you generating new leads and closing more deals. And if you have been investing in your website marketing, it’s likely that you are earning traffic – but is that traffic turning into leads?

If you have visitors but don’t have the ability to track this information then you may be missing out on opportunities to follow up with the businesses visiting your site. Combing through your analytics and doing an IP address lookup is tedious, so we’ve created a tool to help you generate leads with ease.

Create an Account

The first step is to sign up with your 14-day free trial. Within this time period, our software allows you to identify the 98% of website visitors that haven’t been converting into leads. There’s no credit card required to sign up and you can start accessing company information right away.

Add Tracking Code

Next, you’ll add a unique tracking code to your website in order to start tracking website visitors and collecting their contact information. Setting this up is simple and only takes a few minutes. Our software records this data and turns it into information you can use to follow up with companies.

View Your Leads

Visitor Queue gives you access to your own dashboard where you can view your leads and see information about the companies that visited your website. You can see their contact information, website visit information, and social media pages. With this, you don’t need to do a manual IP address lookup in order to start contacting your leads.

Customize Your Account

You can then use advanced settings to optimize your account and customize it according to your needs. These capabilities include being able to add account filters, adding additional users to your account, setting scheduled email notifications, hiding unwanted companies, and more.

Traditionally, you would have to comb through all of your website data to find the information that’s relevant to your business. With Visitor Queue, you can see the companies you’d most like to connect with and start pursuing the best opportunities.

Close More Deals

Being able to turn website visits into leads will be a game changer for your business. Now, you can follow up with the best B2B leads and close more deals with companies that have already shown an interest in your site. 

This method is far superior to finding Ip addresses, running a manual lookup, searching for the company’s contact information, and following up on your own. With Visitor Queue, you automate this process so you can generate more leads, passively.
Get started with your free demo of Visitor Queue.

While you're here!

98% of your website visitors are leaving without converting. Visitor Queue allows you to identify and reconnect with those visitors so you never lose a deal again! Receive regular email notifications, view leads on our dashboard, and/or integrate with your favourite CRM or MAP. All of this starting at $29 USD per month. Start your 14-day free trial now!