Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take those actions you want them to. Showing your visitors actions of other visitors in an attempt to get them to take the same action leverages their FOMO. Using this technique, you can ease potential […]
Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take those actions you want them to. Showing your visitors actions of other visitors in an attempt to get them to take the same action leverages their FOMO. Using this technique, you can ease potential […]
Every business owner wants their sales team at peak performance, but hiccups often get in the way. You might come across a particularly tough lead or struggle with reps stumbling through their sales scripts. These common and not-so-common problems require a solution: an effective sales playbook. In this guide, you’ll learn what a sales playbook […]
Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]
Sales forecasting software can be one of the most important tools in your sales toolkit. The reports created from this software can show you targets vs. achieved vs. potential sales, and so much more. This information is important for managers to create the most accurate forecasts. Sales forecasting technology aims to answer questions like: What […]
There is nothing more frustrating than logging into Google Analytics, seeing that you have hundreds of website visitors, but no conversions. They are on your website, so they must have an interest in your company, right? Absolutely! Thankfully, there is a way that you can identify those website visitors by turning an IP address into […]
It’s a Friday night, you and a friend want to go out to a dance club. You are walking around and come across ten different dance clubs. Eight of those clubs have people in it, and the other two are completely empty; it is almost second nature to choose the ones people are already enjoying. […]
Every company wants more and more data and information about their website visitors. We want to know exactly who has visited our website, for how long, where are they located, and the list goes on. As a B2B business, you rely on other companies that need the product or service that you offer. While you […]
Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. A key aspect to growth is how you generate more B2B sales […]
Every successful business will have a distinct B2B sales cycle that they follow. Understanding your sales cycle will help your team guide prospects to convert. If they don’t convert, you can see where they dropped out of the cycle and try to improve for the next prospect. Without a sales cycle, it is very difficult […]
It’s been years since the Great Recession of 2008, but new recession concerns have started to arise. Consumers and businesses alike have concerns about an impending recession – concerns that started as early as 2014. But does a recession mean that all businesses are doomed? Absolutely not. In fact, some businesses may even thrive during […]
With a projected recession on the horizon, many businesses have been forced to re-think their marketing and sales budget. But, is decreasing your marketing and sales budgets to save money always the way to go? Or is there a way to get the most of your marketing so you actually make more money during a […]
Sending a demo follow up email can be the difference between converting a prospect and losing their business. Not sending the correct information, following up at a bad time, and leaving prospects with unanswered questions are very common mistakes that salespeople make. However, it’s very easy to learn how to write a demo follow up […]
