Do you ever do a little online shopping, end up not purchasing, and then ads for that business follow you on Facebook for weeks? This happens to me all of the time, and that is thanks to remarketing ads. The truth is, only 2% of people who visit your website are converting. The other 98% […]
Do you ever do a little online shopping, end up not purchasing, and then ads for that business follow you on Facebook for weeks? This happens to me all of the time, and that is thanks to remarketing ads. The truth is, only 2% of people who visit your website are converting. The other 98% […]
These days, sales talent is exceptionally hard to discover. This may be due to talented sales reps being happy in their current roles, the job market being tight, or it is too expensive to hire new sales reps. This is why identifying talent is so important to B2B companies. Finding people who best suit your […]
Effective salespeople focus on solution sales above all other approaches. This includes a thoughtful demo process that addresses specific concerns that the customer has. This allows the customer’s needs to be met. Asking questions at the beginning of the sales demos can be as, if not more, important than sales demos itself. By asking questions, […]
At one point or another, every salesperson will hit a wall in their career. It’s happened to everyone, you have a pipeline full of prospects but you can’t seem to close a sale. This is when most sales reps consider throwing out their entire sales process and starting over. It can seem impossible to discover […]
There are plenty of enterprise CRM software tools out there for you to choose from, and I am sure when you read the title one or two platforms come to mind. The ones you immediately think of are likely the heavy hitters in this category, and some of the more popular options, but are they […]
Wow, 2022 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $13.8 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]
A question that I continuously see brought up in the sales industry is if cold calling is dead. The world of sales is always changing. We all know how difficult it is to find new ways to generate leads. And, cold calling might not be cutting it anymore. But, is cold calling truly dead for […]
In the realm of marketing, it seems like there are always new marketing tools, tips, or tricks to help you grow your current marketing strategy and make it more effective. But how are you supposed to keep up to date with all of this changing technology and manage your current strategy? Thankfully for you, that’s […]
Want to become a selling machine in 2024? As a B2B business owner, you know it’s time to kick your business into high gear and hit those next sales goals. And the best way to do that is to stock on some expert selling know-how. But not everyone has the most amount of time available […]
Data is at the core of sales and marketing teams as we know it today. The performance of sales and marketing initiatives heavily depend on your data and the quality of your data. Many professionals in charge of gathering B2B contact information are still hesitant to use B2B databases. This is due to not knowing […]
When you tell people you work in sales, one of the first things that can come to their mind is images of you selling door-to-door, peddling vacuum cleaners or briefcases to regular homeowners. In reality, “sales” can encompass a wide variety of industries, niches, and audiences – from selling directly to consumers to, in our […]
I’m sure that you know how important lead generation is for B2B companies. But, you also know how difficult it is to constantly be thinking about new lead generation strategies and tactics to drive more revenue. What makes it even worse is trying out a new tactic, and not seeing the results that you expected. […]
