Sales vs. marketing always and will always be a topic discussed by business owners and entrepreneurs alike. And, it can be a touchy subject for some companies to discuss. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking […]
Sales vs. marketing always and will always be a topic discussed by business owners and entrepreneurs alike. And, it can be a touchy subject for some companies to discuss. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking […]
Remember when we used to aimlessly throw money into newspapers, radio, or television and hope for the best? We had no idea what our cost per lead would be. As a marketer in 2022, having access to data and analytics are critical for success. At the forefront of your data is a stat called cost […]
Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2022. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]
Introducing a new software that will be used by multiple members of your organization can be tough, but also necessary for the continued growth of your company. As such, you’re likely going to hit roadblocks along the way. Not to worry though, the following 7 tips are both proactive and reactive tactics to overcome any […]
Black Friday Deals are not just for consumers anymore! Whether heavily promoted or hidden, SaaS companies regularly hold Black Friday deals up to 50% off! To make your life easier, we’ve put together a collection of those deals below. Visitor Queue – 50% Off Annual Plans Our own software, Visitor Queue, is a B2B lead generation software […]
If you want the short answer, no. It is not possible to identify the anonymous website visitors that land on your page. However, it is possible to identify the companies that visit your website. This is great news for B2B companies out there looking to generate more revenue. I have been asked this several times. […]
There are several reasons you may want to identify your competitor’s clients. Some may include reaching out to them yourself, marketing, and other initiatives. Lucky for you, we are going to touch on 6 different ways you may be able to identify who your competitor’s customers are! 1. BuiltWith For the marketers that know about […]