As a marketing or sales professional, you’re always looking for new ways to track and analyze your data. While tracking your analytics in a sheet can be helpful, it’s not always easy to interpret data like that. Waterfall charts can help you and your team track and analyze data easily, and set goals based on […]
As a marketing or sales professional, you’re always looking for new ways to track and analyze your data. While tracking your analytics in a sheet can be helpful, it’s not always easy to interpret data like that. Waterfall charts can help you and your team track and analyze data easily, and set goals based on […]
Wouldn’t it be nice to see how your competitors are outperforming you? With the help of benchmarking analysis, you can compare your marketing strategies against competitors and industry best practices to see where your marketing might be falling short. In this guide, we are going to go through the main types of benchmarking, how to […]
Business metrics, sometimes known as KPIs (key performance indicators) provide insight into how successful your company is. Every business will need to track business metrics to improve and drive success. With an endless possibility of metrics that can be tracked, it can be difficult to prioritize what your business should focus on. Keep reading for […]
Despite their importance, only 23% of marketers are confident that they track the right KPIs. Because of this, it can be difficult to know if your marketing is working to the best of its ability or not. And, if you’re not tracking the right KPIs, it’s almost impossible to make any improvements to your campaigns. […]
Most customers are more likely to buy from companies that offer relevant and complementary products. This isn’t by accident or a company doing this out of the kindness of their heart. Website personalization tools are specific and targeted. Think about the last time you were online shopping. Did they offer complementary or similar products to […]
98% of website visitors leave your website without a trace. Because of this, it’s crucial that your website performs to the best of its ability, ensuring that your visitors get what they’re looking for. This is where website analytics software come in to play. Website analytics software provides valuable insights into the user behavior, site […]
We all know how difficult and strenuous it can be to guide customers through your sales funnel. It can feel never-ending to find qualified leads. Once you find these leads, a portion of them always drops out of the funnel along the way. Wouldn’t it be amazing to see what they were thinking? This is […]
Understanding the differences between a marketing qualified lead and sales qualified lead is crucial. Yet, so many B2B companies overlook them. It’s also crucial to understand for the overall success of your company. In this guide, we are going to go through what MQLs and SQLs are, and how to turn an MQL into an […]
Every morning when you are checking your email, you probably have a few emails from various marketing professionals asking for a link exchange. It can seem annoying, and there’s a good chance you ignore most. But, did you know that the more backlinks that you have, the better your website can rank on search engines? […]
68% of companies admit to struggling with their lead generation strategies. If you can relate, you’re not alone. However, we all know it’s not that easy to generate leads. Let alone qualified leads that have an interest in what you have to offer. In this guide, we are going to go through 10 of the […]
I know we have all heard the words “IP Address”. But the real question is, what is an IP address? And what does an IP address actually do? First, the “IP” part of IP address stands for “Internet Protocol”, and the “address” refers to a unique number that gets linked to all online activity you […]
Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. The key to your success, like many other types of campaigns, is your approach. Proper planning goes a long way when you […]
