What is Social Proof Marketing

It’s a Friday night, you and a friend want to go out to a dance club. You are walking around and come across ten different dance clubs. Eight of those clubs have people in it, and the other two are completely empty; it is almost second nature to choose the ones people are already enjoying. […]

10 Tips for Direct Mail Marketing in the 2020s

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. The key to your success, like many other types of campaigns, is your approach. Proper planning goes a long way when you […]

10 Best Marketing Attribution Software

Marketing attribution can be a significant challenge for many data-driven teams and can be a major source of headache. Successfully attributing conversions to channels can be very difficult without the correct tools in place. It can be increasingly challenging as less than 20% of advertisers look at the performance of their digital channels regularly. This […]

9 Best Social Proof Software Tools

Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take those actions you want them to. Showing your visitors actions of other visitors in an attempt to get them to take the same action leverages their FOMO. Using this technique, you can ease potential […]

Lead Generation Tools: Leadfeeder vs. Lead Forensics vs. Visitor Queue

With dozens of lead generation tools available on the market, it can be difficult to decide which one is best suited for you and your team. There are several products out there that provide you with the website visitor tracking information, like Leadfeeder vs. Lead Forensics vs. Visitor Queue, but the difference will be between […]

How Should I Adjust My Sales and Marketing Strategies During Coronavirus?

Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to sales and marketing during COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?” are whirling around in the minds of business owners everywhere. Yet another […]

Top Marketing Strategies During COVID-19 (Coronavirus)

COVID-19 has impacted nearly every country and every person around the world. While the front liners help keep us safe, healthy and look for a way to fight back, it is up to the rest of us to do what we can to flatten the curve and keep the rest of the world from collapsing. […]

7 Best Digital Marketing Courses for you to Take Online

In today’s marketing landscape, it is important to stay up to date on all new emerging trends. One of the best ways to do this is by taking online digital marketing courses. This, unfortunately, is a full-time job in itself on top of the marketing work you do on a daily basis. Luckily there are […]

12 Smart B2B Marketing and Sales Strategies to Recession-Proof Your Business

Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]

How to Use Google Analytics New Attribution Model (Currently in Beta)

Google Analytics marketing attribution is the process of identifying the different sources and channels that lead to an outcome you have determined such as a sale, subscription, or other conversions you define. This process can become difficult to track when multiple different channels contribute to your desired outcome.  For example, multi-channel tracking makes things tough […]

5 Salesforce (SFDC) AppExchange Apps for Marketing Pros

If you are looking for your marketing department to have a great year, you will need more than just a great team. You need to maximize the productivity of your staff in general. Slaving over reports and analysis doesn’t make data magically land in your lap, it creates insights that you and your team can […]