Lead Generation Tools: Leadfeeder vs. Lead Forensics vs. Visitor Queue

With dozens of lead generation tools available on the market, it can be difficult to decide which one is best suited for you and your team. There are several products out there that provide you with the website visitor tracking information, like Leadfeeder vs. Lead Forensics vs. Visitor Queue, but the difference will be between […]

How Should I Adjust My Sales and Marketing Strategies During Coronavirus?

Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to sales and marketing during COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?” are whirling around in the minds of business owners everywhere. Yet another […]

Top Marketing Strategies During COVID-19 (Coronavirus)

COVID-19 has impacted nearly every country and every person around the world. While the front liners help keep us safe, healthy and look for a way to fight back, it is up to the rest of us to do what we can to flatten the curve and keep the rest of the world from collapsing. […]

7 Best Online Digital Marketing Courses for you to Take

In today’s marketing landscape, it is important to stay up to date on all new emerging trends. One of the best ways to do this is by taking online digital marketing courses. This, unfortunately, is a full-time job in itself on top of the marketing work you do on a daily basis. As a modern-day […]

12 Smart B2B Marketing and Sales Strategies to Recession-Proof Your Business

Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]

How to Use Google Analytics New Attribution Model (Currently in Beta)

Google Analytics marketing attribution is the process of identifying the different sources and channels that lead to an outcome you have determined such as a sale, subscription, or other conversions you define. This process can become difficult to track when multiple different channels contribute to your desired outcome.  For example, multi-channel tracking makes things tough […]

5 Salesforce (SFDC) AppExchange Apps for Marketing Pros

If you are looking for your marketing department to have a great year, you will need more than just a great team. You need to maximize the productivity of your staff in general. Slaving over reports and analysis doesn’t make data magically land in your lap, it creates insights that you and your team can […]