How to Use Google Analytics New Attribution Model (Currently in Beta)

Marketing attribution is the process of identifying the different sources and channels that lead to an outcome you have determined such as a sale, subscription, or other conversions you define. This process can become difficult to track when multiple different channels contribute to your desired outcome.  For example, multi-channel tracking makes things tough if a […]

5 Salesforce (SFDC) AppExchange Apps for Marketing Pros

If you are looking for your marketing department to have a great year, you will need more than just a great team. You need to maximize the productivity of your staff in general. Slaving over reports and analysis doesn’t make data magically land in your lap, it creates insights that you and your team can […]