In today’s marketing landscape, it is important to stay up to date on all new emerging trends. One of the best ways to do this is by taking online digital marketing courses. This, unfortunately, is a full-time job in itself on top of the marketing work you do on a daily basis. As a modern-day marketer, you are expected to be well versed in analytics, copywriting, creative direction, sales, digital media, and more. In most cases, you are not only in charge of your marketing duties but may have some customer account management, some brief front and back end development, and other areas of the business to look after as well. To ensure you can juggle all of these, you may need to take an online marketing course.
*Not in any particular order. We have no affiliation and do not receive a commission from any of these companies.
As we all know Google Analytics is a free online tool that gives you insight into your website’s analytics to give you a better understanding of your website visitors. Some aspects of this tool can be technical, even the most basic user can use the analytics and grow their understanding of the tool to get the most out of their sites tracking capabilities. Google Analytics Academy offers 6 courses that differ depending on the experience of the student and what you chose to learn about. Each course varies in length from 4-7 modules and is taught by industry experts.
HubSpot has developed 12 free marketing classes and reading materials to help you develop and hone your inbound marketing efforts. HubSpot grants you a certification in their HubSpot Academy upon completion of their training program which helps you specialize in blogging, SEO, social media, email marketing, and more. HubSpot is one of the largest business automation tools on the market and has the resources to help take you and your team to the next level.
Udemy offers a huge selection of online courses in many different industries. They provide courses in marketing and have both free and paid courses. You can begin your learning with the free courses to understand what you would like to learn more about and give you a better understanding. Some of their free courses include:
- Advanced SEO: Tactics & Strategy
- Google AdWords 101: Get More Customers with Search Marketing
- Content Marketing for B2B Enterprises
- Social Media Online Marketing Courses
There are many more free courses on the Udemy site that can help make you a more well rounded digital marketer, and if you are up for spending a bit of money there are more advanced and extensive courses available.
There have been over 100,000 people from over 100 countries that have participated in the Google Online Marketing Challenge (GOMC). The GOMC is an online challenge with modules covering digital marketing, PPC, display and search advertising, mobile marketing and video marketing. Coving such a wide range of topics makes it one of the most comprehensive courses for beginners. However, it is also unique in its approach as Google gives you a $250 AdWords budget to spend on advertising for the business of non-profit over a 3 week period. The most successful learners win prizes from Google as well. With this combination of learning objectives, modules, and real-life hands-on experience, it makes the GOMC one of the top ways to learn digital marketing techniques. I previously took part in the GOMC and thoroughly enjoyed my experience!
PPC University is a free online learning resource created by the company WordStream with the goal to build your PPC and digital marketing skills. With access to thousands of accounts spending billions on digital marketing to draw insight from to fully understand where companies struggle and need help. They have found that small to medium-size businesses struggle to manage their accounts and have developed three lessons for beginning to advanced users to address this. They have also developed additional modules to help with social advertising.
Trailblazers are innovators and lifelong learners who help make the world a better place with their constant need to improve the status quo. These are the type of people who seek out the Salesforce Trailhead program – those who do not simply wish to only understand their role in the company, but seek to understand more about what goes on around them and to better themselves to help further. Salesforce’s Trailhead program is a free online platform devoted to teaching people how to use Salesforce more effectively. This is not limited to using its capabilities to become a better sales rep but extends itself into marketing cloud initiatives to help you through the entire journey.
LinkedIn Learning (formerly Lynda.com) offers a huge range of marketing training and tutorials to help develop your skills and provides you with a marketing strategy you can implement. This course not only combines the latest digital tools and techniques but combines them with fundamental marketing skills. Students of these courses study topics such as SEO, social media, content, and more. Courses are taught by industry experts and target different skills and learning objectives at each level.
It is important to understand what you are looking to get out of a course before you dedicate your time and effort into one. Discovering where you would like to start in your learning journey is important because it gives you a baseline of what you would like to learn and you can develop from there. In this growing industry, you are never done learning and should always be information seeking to ensure that you are using all the available information to best reach your target audience. In many cases, those businesses that offer training programs offer free and paid programs. By completing the free courses first and showing the benefit of doing these courses, your employer may deem this training necessary and may pay for the paid courses if the return on investment is clear.