As marketing professionals, we are constantly looking for new ways to enhance our marketing strategy. Far too often we get stuck leaning on the same tactics. This is something that every marketer will experience at one time or another. Fortunately, you’re here exploring Quora marketing. With over 300 million monthly active users, Quora marketing is a fantastic asset for B2B marketers. At Visitor Queue, we have seen a lot of success over the years implementing new Quora marketing strategies. We hope to share our best insights with you. Keep reading for the 10 best tips to help you start or improve your Quora marketing strategy.
Essentially, Quora is a website where people can ask and answer questions, share advice, experiences, and more. Because users come to Quora looking for advice or a solution to their problem, it’s a great opportunity to solve their problems with your product or service. But, I often see marketers overlooking Quora for other marketing channels like LinkedIn. While LinkedIn is a great marketing channel, you can easily spend double or even triple the amount to acquire new customers. Whether you decide to organically answer questions to plug your company, you run advertisements, or you do a combination of the two, you’re sure to get your company in front of highly qualified prospects that you know are looking for a solution. Keep reading for the 10 best tips for Quora marketing.
1. Complete Your Profile
Before you start your Quora marketing initiatives, you need to ensure that your profile is complete. You want to create your profile for you, not your company. Include a clear and professional image of yourself, a short bio detailing your experience, and a link to your website. You don’t want to come across too salesy or too generic because it won’t be attractive to potential prospects. You can see in the example below that the profile is complete. It will show prospects that Nick is a trustworthy source for advice and information. The first paragraph goes through Nick’s credentials and builds a good impression. Once the foundation is built, Nick is able to talk about Visitor Queue without being too forward about it.
2. Answer Relevant Questions
Once your profile is complete, you’re ready to begin your Quora marketing initiatives. Answering relevant questions is a great way to increase brand awareness. And, get your company’s name in front of potentially thousands of people. To find questions that relate to your company, join groups, search keywords, and follow industry leaders. Once you have answered questions and have built up a reputation, people will start asking you questions. This is a very easy way to find questions to answer that people are genuinely interested in what you have to say. But, you don’t want to answer every question that you see. Stick to answering questions that are very closely aligned with your company and target audience.
3. Ask Relevant Questions
On the other hand, you can also ask questions to your audience. You can ask genuine questions that your company would benefit from. Or, ask questions that will invoke conversations in the comments. Again, ensure the questions that you’re asking are relevant to your company as you want to build a professional reputation. The nice thing about asking questions instead of answering them is that you can control the replies. As an example, if someone suggests one of your competitors as a solution, you can simply delete their comment. This is a tactic that I see many companies doing, as it helps to keep the focus on your brand. In addition, posts can quickly get off topic, inappropriate, spammy, and take a turn for the worse. By asking questions, you can moderate the field and ensure commenters are sharing useful insight.
4. Engage With Others
Quora marketing is one of the best ways to communicate with your prospects in a more casual manner. You can boost replies, ensure that you’re answering questions that you’re asked, and keep track of the people that regularly engage with your content and engage back with theirs. These may seem like very simple tasks, but they can make all the difference. When prospects regularly see your name appear in their notifications, they will be more likely to view your profile. And, click on the links that you’ve included to keep learning.
Since 2017, companies have been able to use Quora to show their previous website visitors personalized advertisements. Remarketing on Quora is a fantastic way to target prospects that have already shown interest in your company by visiting your website. By adding Quora cookies to your website, you can track your website visitors. Later on you can serve them ads that align with what they were looking at. You can use remarketing on pretty much any social networking site. But, Quora is one of my favourites because of how affordable it is compared to others, like LinkedIn. If you’re interested in learning more about remarketing for B2B companies, check out this article.
6. Boost Answered Questions
Another form of paid advertising is to boost your questions and answers. I’m sure you have seen boosted questions before, but they look like organic questions so you may have not even noticed that they were being promoted. Below is an example of a promoted question. As you can see, it looks exactly like an organic question other than the small “Promoted by Toptal” text at the top, which is hardly noticeable. Toptal has included a very relevant question to focus on, and gives a ton of great supporting content and information. The combination of text with an image is very attractive to prospective customers, and can entice them to keep reading, and click on the CTA to continue to learn more about your company. Plus, your employees are able to upvote, reshare, and comment on your promoted answers to get even more impressions on your ad.
7. Repurpose Content
Let’s face it, it’s difficult to come up with new ideas for blog articles, social media posts, and other forms of content that your company may depend on. With the help of Quora, content creation just got a little easier. If you see that a lot of people are asking very similar or even the exact same questions, maybe they are not able to find good resources online to help. You can use this to your advantage, because you can repurpose these questions for different forms of content. You can get ideas for new blog articles, infographics, social media posts, webpages, and more to help teach others about topics that you know they’re interested in. Then, you can share your new pieces of content in your answers to help you enforce your answers. This is a great Quora marketing tactic to help build your reputation and get more prospects to visit your website.
8. Connect With Your Audience
If you notice that you’re consistently being asked questions, getting upvotes, shares, and other engagements from the same people, connect with them! If they are a business professional, there’s a good chance they’ll have a link to their LinkedIn right in their bio. Or, simply search their name on LinkedIn to find them. Then, send them an invitation to connect along with a personalized message. When you send them a message, mention you found them because of Quora and don’t try to sell to them in your first message. Immediately pitching your company to them can make you lose the sale, you want to build a relationship with them and find out what they’re exactly looking for. Social selling is a huge trend in B2B marketing, and this can be a great way to connect with prospects. Plus, you can send them a request to follow your company on LinkedIn to gain even more awareness. If you’re not sure how to reach out to your Quora prospects on LinkedIn, this resource will walk you through the best way to reach out and close the deal.
9. Supporting Content
I have mentioned a few times already that you don’t want your Quora content to feel too salesy and that you’re just trying to pitch your product. But, how do you ensure your answers are coming across organically while still plugging your brand? Include supporting content. Whether it be an image that is branded with your logo, or embedding a link to a relevant blog article in your answers, you have a few options that you can use to ensure your brand is still being mentioned. Below is an example of a question we have answered. You can see that we have embedded a few links to blog articles where readers can learn more about those specific topics. Plus, you can see Nick has included his credentials “CEO @ Visitor Queue | Identify Your Website Visitors” for another brand placement. A few subtle brand mentions is much more effective than one “here is my brand” comment.
10. Identify Your Website Visitors
With any new marketing initiative, you expect to see your website traffic to increase. Seeing your website traffic increase in Google Analytics can feel very rewarding. But, simply seeing an increase in traffic without an increase in conversions can be discouraging. Wouldn’t it be nice if you could see who was visiting your website? Well, with Visitor Queue, you can. Visitor Queue is a B2B lead generation software that identifies the companies that visit your website. We provide company information as well as visit information including how they were acquired, the pages they visited, and how long they spent on each page. Plus, we can also provide you with employee contact information including email addresses, LinkedIn channels, and phone numbers. Use their visit information to qualify your leads and reach out to them with a personalized message. Try Visitor Queue for free today and stop losing leads.
As you can see, Quora marketing is a great way to generate highly qualified leads that are actively looking for your solution. Since Quora marketing is so affordable compared to other marketing tactics, I always recommend that B2B companies explore Quora. Once you’re familiar with Quora, it can take just a few minutes every other day to answer new questions and engage with your audience to increase your website traffic. Pairing Quora marketing with Visitor Queue to identify those new website visitors is a great way to generate leads that are ready to convert, but are still weighing out their options. If you have any questions about how Visitor Queue can help you identify your website visitors, don’t hesitate to reach out.