I think we can all agree that there is always something new that we want to learn. There are many places you can go to learn new skills or be introduced to something you were unaware of previously. The HubSpot Academy (HubSpot’s training division) is a great place to do this for business professionals. This tool allows you to learn various new skills online and even offers free education! Who doesn’t like free? If you are looking to learn skills related to professional development then the HubSpot Academy is a great place to start your journey. If you are looking for a way to improve your three-pointer or increase your Call Of Duty gaming skills. This may not be the place for you. Oh, did I mention that you earn a certificate that you can showcase on your LinkedIn profile and resume as well?
In the HubSpot Academy courses and certifications section, you can find a wide variety of courses that cover a range of topics, such as; marketing, sales, service, etc. However, if you are unaware of what you are looking for it can seem overwhelming and confusing. This is why it is a good idea to have a few ideas of what you are looking to learn written down to help guide you. Not everyone has the time to sit down and sift through the available options and decide which is most important to them. For these reasons, we have sat down and created a list of the top HubSpot Academy courses.
HubSpot Academy Certification Courses
Sales Enablement – Free Course
The sales enablement course will go over how to develop a marketing-driven sales enablement strategy in order to drive growth. This course has been designed with marketing managers in mind but offers many takeaways for marketers of all levels and sales leaders. By having individuals of all levels within your organization take similar or the same courses. You can ensure that there is continuity. It is very different to train one individual and have them tell the others, compared to having them all take the same course. This way all members understand the goals from start to finish. In this course, you learn the best practices for lead qualifying, internal alignment, the ideal response time and much more.
How to Build a Paid Media Strategy – Free Course
This is a course to help marketers build a more solid foundation on digital advertising. This allows them to build their knowledge base and think more critically about their overall paid media strategy. This is especially important in the year 2021 as the presence of digital marketing is only growing and is becoming ever more complicated. After completing this course you will have a better understanding of how to allocate your paid media budget. There are key indicators that are important to understand. When deciding where you should allocate your monetary resources to get the highest return on investment.
Introduction to eCommerce Marketing – Free Course
This course, created and taught by Groove Commerce, goes over how you can create your own eCommerce strategy that is not dictated by the inbound marketing methodology. This is one of the shorter courses offered by HubSpot but it is direct and straight to the point. You can start this program and have a beginning idea and method to implement in under 30 minutes. There is plenty you can do in an hour but it is always a good idea to add to your education.
Frictionless Sales – Free Course
With the Frictionless Sales course, you learn the approach on how to use the frictionless selling framework to enable your team members to get organized. By removing the friction your team can focus on selling and ensuring they are fully aligned. By aligning your team with your approach, you can ensure your goals are appropriate for your target buyer. Through this culture, you can transform your team and your approach. By the end of this course, you will understand various topics. Such as, how to retain more clients, grow your business, and have a clear understanding of force and friction.
Inbound Marketing – Free Course
This course focuses on the basics of proper execution in an inbound marketing plan through various marketing strategies. These strategies include; creating buyer personas, nurturing leads, marketing for each level of the journey, and delivery and distribution of content. At the end of this course, you will have a better understanding of researching and choosing blog titles and other SEO criteria. As well as your buyer’s journey and what content they need at each step. And specific content needed for your buyer and search engine.
Social Media – Free Course
Everyone knows how important social media is in today’s age and that if you are not on it or utilizing it in some way. You are bei left behind and leaving sales on the table. What many of us don’t know is that social media is not as daunting as it seems. This course teaches you how to create an effective marketing strategy that is relevant to your target audience. This course covers topics such as strategy, listening and monitoring, extending your reach, creating relationships, advertising, and how to see ROI. You will see at the end of this course that social media is not just a tool to push content. But it is also a medium to respond back to your customers and pull them to you.
HubSpot CMS for Developers – Free Course
This is a great course if you are looking for some more knowledge on how to build and manage websites on the HubSpot CMS. We as marketers do not always want to run to our development team and ask them to do menial stuff on our site. It can be very important to know how to perform changes on your site yourself. This is the course where you will learn how to use the CMS tool to create a variety of assets, maximize your effectiveness, and streamline your productivity.
Email Marketing – Free Course
Email marketing is an effective way to grow your business and generate leads, but it is not as simple as buying a list and sending out countless template-style emails. This course will teach you how to create an email marketing strategy that will grow your business effectively. Learn everything from contact management and segmentation to analysis of your sent emails. This allows you to craft an email strategy that is scalable, human (not robotic and template sounding), and builds not only trust with the receiver but also a relationship.
Graphic Design Essentials – Free Course
If you are a marketer or someone in a similar industry, I am sure you have been curious about the fundamentals of graphic design. I know that I had a very basic introduction to graphic design in school and I always wanted to learn more. Many of you may have had to put some of those basic skills to the test in the industry as marketers typically have to wear many hats, I know I have. That’s why this course is a great one. Over 20,000 learners have started this course. Whether you are currently in a creative role or wish to be in one in the future. This is a perfect stepping stone to get your hands more heavily involved in a creative role.
If there is a topic you want to learn more about (in a professional setting) there is a high likelihood that there is a course available. That course might also be free! Which is an added bonus. At the end of these certificate courses, you will be able to add these credentials to your resume. Or to your LinkedIn profile to help you land that new job or role. Be sure to have an idea of what you are looking for before you go into the HubSpot Academy. Or else you might end up with too many courses in your cart at the end of the 30+ pages. Happy learning!