What’s the Average Cost Per Lead for Different B2C Marketing Channels in 2021?

Business-to-Consumer (B2C) businesses like yours employ a variety of marketing methods to reach more customers online and off. From traditional methods like print ads or billboards, to digital marketing channels like social media and search engine optimization (SEO), the possibilities are nearly endless if you are looking for a way to win over more customers. […]

Average cost per lead (CPL) for different B2B marketing channels in 2021

The old days where you throw money into newspaper, radio or television and hope for the best are gone. As a marketer in 2021, being armed with data and optimizing your efforts correctly are critical for success. At the forefront of your data is a stat called cost per lead, or for short, CPL. Looking […]