The idea of identifying your website visitors is an idea that almost every marketer has thought of. With only 2% of website visitors converting, the idea of finding out who is on your website, along with what they’re interested in, is intriguing. And, it’s easier than you might think to identify your website visitors. There are a number of avenues that you can take to get this information. Some are more reliable and trustworthy than others, and will drive the best results possible. In this list, we are going to go through the top ways to identify your website visitors, while abiding by even the most strict privacy laws. Before we go over the best ways to identify your website visitors, let’s go over why anyone would even want to.
Why Should You Identify Your Website Visitors?
As marketers, we are always looking to enrich our data and generate more leads for our sales team to then go and convert them into paying customers. Identifying your website visitors can help you increase revenue by 10-20%, if not more. If you use this exclusive data correctly, you can impress your prospects, and generate more leads than your competitors. Identifying your website visitors can help with new business opportunities, as well as enhancing your relationship with your current clients. Now, let’s dive into the best ways to identify your website visitors.
1. Website Visitor Identification Software
Coming in at number one on our list of the best ways to identify website visitors is to use a website visitor identification software. This option ranks so high because it is by far the easiest, and often yields the best results. What is the best website visitor identification software? Hands down our own, Visitor Queue. Simply by adding a tracking script to your website, you will be able to see the companies that visit your website through a unique form of IP address reversal. See how each company got to your website, what pages they viewed, and how long they spent on each page.
Additionally, you gain access to key employee contact information like email addresses, phone numbers and LinkedIn accounts. This type of website visitor identification is one of the easiest and most effective, as you can set it and forget it. Start your free trial of Visitor Queue today and stop losing leads.
2. Google Analytics
Google Analytics is one of the most popular ways that companies can better understand their website visitors. But, since 2020 when Google removed IP address tracking, you are not able to identify the companies that visit your website, like you can with Visitor Queue. Keeping this in mind, you can still get a lot of insight as to what your website visitors do on your website. And, this can help you make optimizations and updates to your website with data-driven decisions. Google Analytics can also be very useful for tracking conversions, goals, and how these users flow throughout your website.
3. Email Forms
Email forms are a great way to find out who is on your website, what they are interested in, and how to contact them. This is because your prospect will provide their contact information in order for you to provide your service, contact them, or provide them with additional information. Email forms can be built in a variety of ways, including a quiz or calculator, contact request form, subscribing to your newsletter, or other call to action. In Google Analytics, you can set up a goal for when someone submits an email form. Then, you can track their journey throughout your website and what led them to submit the form.
4. Live Chat Software
Almost any company can benefit from using a live chat software on their website. Aside from being able to build better relationships with your prospective customers and current customers, you can actually use it to identify your website visitors. Live chat software will connect your visitors IP address to their visit information. Then, it will tell you if your users have previously visited your website, along with what content they are currently viewing. In addition, they have previously used the live chat software and provided their name, you can see when they are on your website. A few of the most popular live chat solutions include Zendesk, Intercom, and Tidio.
5. Gated Content
Gated content is a great way to identify who visits your website, along with their contact information. With gated content, you provide your website visitors with an ebook, dataset, or another form of content that your ideal target audience would be interested in. Then, they will submit their contact information in exchange for access to the exclusive content. Similar to email forms, you can set up goal tracking in Google Analytics to track how they moved throughout your website.
6. AI Software
AI, or artificial intelligence, software is a relatively new and innovative technology that can help you identify website visitors. One of the most popular AI software for identifying website visitors is called Lift AI. Lift AI can identify your website visitors, and help you score them based on how likely they are to convert. They proclaim that 9% of website traffic has high buying intent, and focus on how to entice those visitors instead of those who are just looking for information or are not ready to convert at this time. Since this type of software is relatively new, it’s 85% accurate. But, this number is likely to improve as technology improves.
Use a CRM
With all of this new contact information, you’re going to need a place to store it. With the help of a CRM software, you can send your contact information directly there, and follow up at the perfect time. Integrate your lead generation software, live chat software, gated content, and other website forms with your CRM. Then, follow up appropriately based on how they have interacted with your company. This will make your communications easier and seamless. Check out this list of the top CRM companies to use.
GDPR and CCPA Compliance
When you are identifying your website visitors, you must ensure that your practices will abide by GDPR and CCPA privacy laws. GDPR and CCPA stands for General Data Protection Regulation and California Consumer Privacy Act, respectively. These privacy laws are strict, and if you break them, harsh consequences will ensue. If you are doing business with companies or people in Europe or California, it’s smart to be familiar with these laws. In addition, we have heard of other countries creating their own similar privacy laws, including the United States and Canada.
Can You Identify The End-User?
In short, no. You cannot identify the exact person that visits your website. Due to the privacy laws mentioned previously, as well as technological limitations, there is no software out there that will be able to do so. For example, if you were to try to identify your website visitors with IP address reversal, you will only be able to see what internet provider they’re using. As you can see, there is not much use to this information. If you’re looking to target the end-user, remarketing is your best option, whether it be through social media or Google Ads. If you’re looking to learn more about remarketing, take a look at this article.
What is the Best Way to Identify Website Visitors?
If you’re wondering where to start, I would recommend getting started with a CRM. If you’re already using a CRM, then you’re in a good place to get started. The easiest and most time efficient way to identify your website visitors is with Visitor Queue. With Visitor Queue, you can start identifying your website visitors within minutes. And, increase your company’s revenue by 10-20% in just a few weeks. Don’t believe me? Check out our case study with Stonebridge Oil and Gas. As you can imagine, Stonebridge’s clients are very niche, and high-value. Deal value is incredibly high. With the help of Visitor Queue, Stonebridge was able to convert two new clients.
Identifying your website visitors is a great opportunity for companies to generate high-quality leads, as well as learning more about what your prospects are the most interested in. While it may seem daunting to get started, once you know what you’re doing, your company can generate a lot more revenue. If you have any questions about using Visitor Queue to identify your website visitors, don’t hesitate to reach out.